A User Connection

Remember those API functions I've mentioned? Well, it's seemed that a few of them aren't properly linked to the site correctly; I'll have to go through and test each call individually to make sure they return correctly. Going to have to use this new program called Fiddler, it's something that can do web coding based on what web pages you've visited. Pretty neat.

However, what I really want to talk about is what LoopLogic is doing for its customers, especially business partners. The company is essentially creating a system that rivals YouTube in video functionality, but in a more professional way. Instead of having blankets upon blankets of videos coating the site, LoopLogic is establishing a system that will aid specifically businesses upon generating consumers.

I've talked about user interface, but now, I'm going deeper with the user's mind. A business generally wants to appeal to the consumer about a specific functionality or purpose. The problem is, most of the time, there isn't enough focus or emphasis placed exactly on the selling point and the consumer is left feeling very overwhelmed, with little knowledge about the next step.

LoopLogic aims for this particular section of the user experience though, in a way similar to how Apple works: limit the user's point of view. By limiting them to a specific video and then guiding them to follow up questions or surveys, LoopLogic is able to focus the user back onto the topic at hand gently, without immediately piling on another set of videos that could be totally unrelated. I think that that's what make them a good competitor to YouTube, which just recommends piles of videos based on keywords and likes.

Hope that you could follow that! Till next time!